Ranking: 335 marketplaces throughout Europe – Online means diversity
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Ranking: 335 marketplaces throughout Europe – Online means diversity

Marketplaces across Europe German Association of Online-Trade created ranking on online-marketplace across Europe
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BVOH presents their new study on online marketplaces

Online marketplaces are an important trading centre for goods of all kinds, continuing a millennia-old tradition. There are 335 online marketplaces in Europe alone, as shown by the recent study by the Federal Association of Online-Trade (BVOH) and p.digital. “I like to repeat this frequently: online marketplaces are so much more than eBay and Amazon. Many people will be surprised that there are as many as 335 marketplaces,” says BVOH President Oliver Prothmann. In Germany alone, there are 60 online marketplaces, 30 in France, Italy has 24 and the Netherlands and Spain have 18 each. Today, Oliver Prothmann presents for the first time the new European study “Marketplaces across Europe” at the DISTREE EMEA trade fair in Monaco. Besides the presentation, visiting traders and manufacturers will learn about the many special features of online marketplaces.

Online marketplaces in Europe – amazing variety

The basic idea behind online marketplaces is that they offer a variety of traders the possibility of offering their goods on one platform. But not all marketplaces are the same. “The charm of the many online marketplaces are the different approaches, and not only in Germany” says Oliver Prothmann. The 335 online marketplaces are operated by 74 different companies and offer either a full range of different goods or specialize in one category, such as fashion, wine or weapons. “Again and again we see that these very online marketplaces offer the ideal springboard for entrepreneurs or start-ups within cross-border trade,” explains Oliver Prothmann.

The mechanisms used by the operators are highly variable. This is where most marketplaces differ significantly from their competitors. There are open and closed marketplaces. In the open version, traders can register themselves at the marketplace while with the closed type the operator decides who may or may not be included. Online marketplaces also differ significantly from one another in the type of transaction (immediate sale, auction, listing/classified ad). This has a particular bearing on whether the transaction – the change of ownership – is carried out directly on the marketplace or only on delivery of the goods.

The type of operation is of particular importance. Whether the marketplace is operated by an actual trader (Amazon, Otto, Pixmania, Zalando) or by an operator acting as an intermediary (Allyouneed, eBay, Rakuten), online marketplaces can provide the right offer for every customer. A service which is made use of more and more.

Link: www.marketplaces.digital

Pressrelease: 160224_PM_Marketplaces_en

Map of ´Marketplaces across Europe´ (download by click on map)

bvoh marktplatz marketplaces europe

TOP 100 Online-Marktplätze in Europa

Rank

URL

Country

Category

Core

B2X

Type

Owner

Basis

1 amazon.de DE Full range S B2C T Amazon US
2 amazon.co.uk UK Full range S B2C T Amazon US
3 ebay.de DE Full range N B2C T eBay US
4 ebay.co.uk UK Full range N B2C T eBay US
5 allegro.pl PL Full range N B2C T Allegro PL
6 amazon.fr FR Full range S B2C T Amazon US
7 leboncoin.fr FR Full range N B2C C Leboncoin FR
8 amazon.it IT Full range S B2C T Amazon US
9 ebay-kleinanzeigen.de DE Full range N B2C C eBay US
10 amazon.es ES Full range S B2C T Amazon US
11 ebay.it IT Full range N B2C T eBay US
12 cdiscount.com FR Full range S B2C T Cdiscount FR
13 mobile.de DE Automotive N B2C C eBay US
14 ebay.fr FR Full range N B2C T eBay US
15 subito.it IT Full range N B2C C Leboncoin FR
16 otto.de DE Full range S B2C T Otto DE
17 gittigidiyor.com TR Full range N B2C T eBay US
18 fnac.com FR Full range N B2C T Fnac FR
19 tesco.com UK Full range N B2C T Tesco UK
20 marktplaats.nl NL Full range N B2C C eBay US
21 ebay.es ES Full range N B2C T eBay US
22 priceminister.com FR Full range N B2C T Rakuten JP
23 autoscout24.de DE Automotive N B2C C Autoscout24 DE
24 blocket.se SE Full range N B2C C Leboncoin FR
25 jofogas.hu HU Full range N B2C C Leboncoin FR
26 laredoute.fr FR Fashion N B2C T La Redoute FR
27 miniinthebox.com EU Full range N B2B T MiniInTheBox US
28 willhaben.at AT Full range N B2C C Leboncoin FR
29 zalando.de DE Fashion S B2C T Zalando DE
30 rueducommerce.fr FR Full range N B2C T Rue du commerce FR
31 aukro.ua UA Full range N B2C T Allegro PL
32 vibbo.com ES Full range N B2C C Leboncoin FR
33 aukro.cz CZ Full range N B2C T Allegro PL
34 autoscout24.it IT Automotive N B2C C Autoscout24 DE
35 check24.de DE Technology N B2C T Check24 DE
36 de.dawanda.com DE Handmade N B2C T DaWanda DE
37 kijiji.it IT Full range N B2C T eBay US
38 groupon.fr FR Full range S B2C T Groupon US
39 tradera.com SE Full range N B2C T eBay US
40 ricardo.ch CH Full range N B2C T Tamedia CH
41 marketplace.asos.com UK Full range N B2C T Asos UK
42 ebay.ie IE Full range N B2C T eBay US
43 groupon.co.uk UK Full range S B2C T Groupon US
44 kapaza.be BE Full range N B2C C Leboncoin FR
45 vatera.hu HU Fashion N B2C T Allegro PL
46 groupon.it IT Full range S B2C T Groupon US
47 tori.fi FI Full range N B2C C Leboncoin FR
48 eprice.it IT Technology S B2C T ePrice IT
49 dba.dk DK Full range N B2C T eBay US
50 markt.de DE Full range N B2C C markt.gruppe DE
51 2dehands.be BE Full range N B2C C eBay US
52 ebay.at AT Full range N B2C T eBay US
53 groupon.de DE Full range S B2C T Groupon US
54 3suisses.fr FR Fashion N B2C T 3suisses FR
55 groupon.pl PL Full range S B2C T Groupon US
56 donedeal.ie IE Full range N B2C C Leboncoin FR
57 custojusto.pt PT Full range N B2C C Leboncoin FR
58 kleiderkreisel.de DE Fashion N C2C T Kleiderkreisel DE
59 Limundo.com RS Full range N B2C A Limundo RS
60 ebay.pl PL Full range N B2C T eBay US
61 cdon.se SE Media N B2C T Qliro SE
62 groupon.es ES Full range S B2C T Groupon US
63 topachat.com FR Technology N B2C T Topa Chat FR
64 alittlemarket.com FR Handmade N B2C T alittleMarket IT
65 home24.de DE Home&Garden S B2C T Rocket Internet DE
66 rakuten.de DE Full range N B2C T Rakuten JP
67 shpock.de DE Full range N C2C C Shpock DE
68 ebay.nl NL Full range N B2C T eBay US
69 egun.de DE Weapons N B2C C eGun DE
70 autoscout24.be BE Automotive N B2C C Autoscout24 DE
71 tutti.ch CH Full range N B2C C Leboncoin FR
72 auto.ricardo.ch CH Automotive N B2C C Tamedia CH
73 autoscout24.nl NL Automotive N B2C C Autoscout24 DE
74 hitmeister.de DE Full range S B2C T Hitmeister DE
75 autoscout24.es ES Automotive N B2C C Autoscout24 DE
76 rakuten.co.uk UK Full range N B2C T Rakuten JP
77 pixmania.fr FR Full range S B2C T PixMania FR
78 videdressing.com SE Fashion N B2C T Vide Dressing SE
79 catawiki.nl NL Collectibles N B2C A Catawiki NL
80 pl.allyouneed.com/pl PL Full range N B2C T DHL DE
81 osta.ee EE Full range N B2C C Osta EE
82 autoscout24.fr FR Automotive N B2C C Autoscout24 DE
83 ebay.ch CH Full range N B2C T eBay US
84 autoscout24.at AT Automotive N B2C C Autoscout24 DE
85 allyouneed.com DE Full range N B2C T DHL DE
86 rakuten.es ES Full range N B2C T Rakuten JP
87 cdon.no NO Media N B2C T Qliro SE
88 cdon.fi FI Media N B2C T Qliro SE
89 abebooks.co.uk UK Books N B2C T Amazon US
90 groupon.nl NL Full range S B2C T Groupon US
91 groupon.be BE Full range S B2C T Groupon US
92 fyndiq.se SE Full range S B2C T Fyndiq SE
93 euronics.de DE Technology S B2C T Euronics DE
94 plus.de DE Full range S B2C T Tengelmann DE
95 ebay.be BE Full range N B2C T eBay US
96 hood.de DE Full range N B2C T Hood DE
97 autoscout24.pl PL Automotive N B2C C Autoscout24 DE
98 otto.ru RU Full range S B2C T Otto DE
99 bilbasen.dk DK Automotive N B2C T eBay US
100 spartoo.it IT Fashion S B2C T Spartoo FR

Core: N=Neutral, S=Seller

Type: A=Auction, C=Classified, T=Transaction

Source: Traffic-Ranking by alexa.com and SimilarWeb (calculated by p.digital) Februar, 1st 2016; updated Feb, 21st 2016

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